Review: James Brausch’s “Testing”
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As promised, my review of James Brausch’s newest “Testing” newsletter he so graciously sent me over the weekend . . .
I have never read James’ newsletter until now so I can’t compare this one to any previous newsletter but I must say as far as newsletters go in general, it was an easy read. No fluff and puff which is always nice. No ads for his products (or anyone else’s). Just simple, clean info. I like that.
Frankly, with a newsletter name like “Testing,” I was expecting it to be rather dry and dull. However, I was pleasantly surprised. Though it did have quite a bit of statistical data, it wasn’t boring. James presented his results of the tests he’s been doing in a straight-forward and easy to understand way that was even simple for me to understand - someone who’s a little math-phobic.
The most interesting part of the newsletter, though, was James’ comment that people value money more than time. I find that alarming because money is something we can usually somehow get more of but time is a commodity that once it’s gone, it’s extinct - we can’t get ever get it back and we certainly cannot make more of it.
The second thing I thought incredibly interesting was that half the people in the intern program never complete the first task. That is startling! I mean, here they are getting something for free and the chance to learn some sound business techniques only to quit before they’ve even done anything with it.
Overall, I really enjoyed “Testing,” however, I was a little disappointed at the format of the newsletter. That part was definitely dry and boring. Now, I realize it’s impossible to please everyone all the time but really . . . I’ve read financial data reports that were more visually appealing. Being a very visual person, I like what I’m reading to have at least some character - a bit of color, some distinction between each section - something to make important things stand out.
Bottom line - if you’re an internet business owner interested in learning more about multivariate testing methods and statistics, this newsletter is likely right up your alley.
You can see other reviews here at Testimonials for Testing Newsletter post on James’ blog.
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